Brand Architecture | BAUER MASCHINEN GMBH
Bauer City
Year
2022 / 2025
Exhibition
Bauma 2022 / 2025
Size
2750m² Freigelände
Bauer Maschinen has shaped specialist foundation engineering for decades: Powerful, precise and technically accomplished. Our challenge was to translate the brand's character into a clear spatial form.
For bauma 2022 and 2025, we developed a holistic concept across 2,750 m² of outdoor space. Our approach centred on an architecture that creates orientation, openness and identity in equal measure.
A central building as a grounding anchor and distinctive point of reference
Decentrally positioned exhibits, complemented by thematic structures
A spatial atmosphere reminiscent of an open park, guiding visitors intuitively
Timber batten structures as warm, tactile layers in dialogue with the machines
A clear formal language that unites strength, precision and tradition
Our collaboration with Bauer goes beyond pure design. It is defined by a shared understanding of quality and reliability – and the ambition to make technical expertise as visible as it is tangible.
"We couldn't be happier with the project preparation, execution and support throughout the entire trade fair. We felt genuinely welcomed and taken seriously as a client.
A big thank you to every single member of the Atelier Seitz team."
Tanja Kopold,
Head of Marketing, Bauer Maschinen GmbH