Brand Architecture | BAUER MASCHINEN GMBH

Bauer City
  • BAUER Messestand im Außengeländer der bauma
  • BAUER Messestand im Außengeländer der bauma
  • BAUER Messestand im Außengeländer der bauma
  • BAUER Messestand im Außengeländer der bauma
  • BAUER Messestand im Außengeländer der bauma
  • BAUER Messestand im Außengeländer der bauma
  • BAUER Messestand im Außengeländer der bauma
  • BAUER Messestand im Außengeländer der bauma - Hospitality Area Obergeschoss
BAUER Messestand im Außengeländer der bauma

Year

2022 / 2025

Exhibition

Bauma 2022 / 2025

Size

2750m² Freigelände

Bauer Maschinen has shaped specialist foundation engineering for decades: Powerful, precise and technically accomplished. Our challenge was to translate the brand's character into a clear spatial form.

For bauma 2022 and 2025, we developed a holistic concept across 2,750 m² of outdoor space. Our approach centred on an architecture that creates orientation, openness and identity in equal measure.

  • A central building as a grounding anchor and distinctive point of reference

  • Decentrally positioned exhibits, complemented by thematic structures

  • A spatial atmosphere reminiscent of an open park, guiding visitors intuitively

  • Timber batten structures as warm, tactile layers in dialogue with the machines

  • A clear formal language that unites strength, precision and tradition

Our collaboration with Bauer goes beyond pure design. It is defined by a shared understanding of quality and reliability – and the ambition to make technical expertise as visible as it is tangible.

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BAUER Messestand im Außengeländer der bauma

"We couldn't be happier with the project preparation, execution and support throughout the entire trade fair. We felt genuinely welcomed and taken seriously as a client.

A big thank you to every single member of the Atelier Seitz team."

Tanja Kopold,
Head of Marketing, Bauer Maschinen GmbH

BAUER Messestand im Außengeländer der bauma

More Exhibition Projects:

Interior Architecture