Lightness staged to perfection! For HIRSCH Porozell, Atelier Seitz developed an exhibition stand at BAU 2025 that visualised the innovative lightness of insulation materials in an impressive way. The concept combined technical precision with poetic impact, turning the stand into a true highlight.

At the centre of the stand was a captivating balloon installation that stretched like an air sculpture across the entire space. The statement "98% air" encapsulated the core product property of HIRSCH insulation materials, translating it into a compelling visual metaphor. The ascending balloon formation symbolised not only the physical properties of the products but also the company's innovative forward momentum.

The stand itself consisted of an elegant interplay of:

• Striking green wall graphics that prominently highlighted the application areas "ROOF", "WALL", and "FLOOR"

• Clear architectural lines with a carefully considered black floor surface contrasting with the floating white elements

• Strategically placed product presentations and information points that conveyed all relevant information to visitors

• An open meeting area with inviting standing tables for personal conversations

In its execution, the project brought together all of Atelier Seitz's strengths: From the conceptual idea through precise planning to the craftsmanship-intensive realisation, the entire process was managed in-house. The particular challenge of the balloon installation was mastered in collaboration with hochhinaus – another example of how extraordinary visions become reality through solid craftsmanship and well-considered logistics.