Brand Architecture | STRABAG & WTE
Water Meets Progress
Year
05/2026
Exhibition
IFAT 2026
Size
GF 260 m² / L1 150 m²
For IFAT 2026 in Munich, we created a two-storey exhibition stand for WTE Wassertechnik and STRABAG. The architecture doesn't just reflect the clarity and precision of both companies - it makes these qualities tangible in space.
The design follows a clear guiding principle: Water itself becomes the creative motif. Flowing blue lines run across the large-format white façade surfaces, creating a calm, almost meditative movement that continues through every detail of the spatial concept.
Striking visual impact: A two-storey structure with a bold cantilevered roof volume that not only ensures visibility from afar but gives the stand a confident spatial presence within the exhibition hall
Ground floor as a meeting zone: An open reception area with a timber-clad counter, a semi-open lounge with bar stools and standing tables, and a conversation area separated by flowing curtains create a sequence of spaces that invite visitors to linger and connect
Material language: The combination of white high-gloss surfaces, light natural timber, and dark grey flooring establishes an atmosphere that balances clarity with warmth - precise yet inviting
Rather than relying on decoration, the concept follows the principle of reduction: Light timber, pure white, and the movement of water create a quiet counterpoint amidst the bustle of the trade fair - leaving room for genuine conversations.