When design and brand identity emerge from a shared vision, exhibition construction becomes brand experience. For OTTO-CHEMIE at fensterbau frontale 2026 in Nuremberg, we translated the trade fair's central motif into a spatial strategy: The window frame becomes a luminous structural element. Blue light squares define the booth, making it visible from afar and transforming a graphic motif into spatial brand presence.

Blue wayfinding with intuitive navigation The glowing squares run through the entire exhibition stand as a coherent system. Their deliberate repetition creates spatial order and draws visitors' attention instinctively, allowing orientation to unfold naturally.

Four material worlds as tactile zoning Wood, PVC, aluminium and glass define distinct areas that differ noticeably in texture and visual impact. Each material world carries its own atmosphere, making the booth's zoning immediately tangible. Visitors experience the structure not just visually, but through the materials themselves.

Light frames mark the transitions The best.systems light frames indicate the shift between material zones and make the zoning visually legible. Large typography on the frames provides clear information, while the glowing squares hold the system together spatially.

Precision through material and restraint Warm oak tones give the booth stability, while white surfaces create visual calm. Precise lines, considered placement of components and a distinct floor transition structure the space. This allows the glowing blue to achieve its full long-range impact without compromising the overall design precision.

Visplay shelving system: Modular design for flexible use The modular shelving system is designed for reuse from the outset. Individual elements can be reconfigured after the trade fair and adapted to different spatial requirements, whether in the showroom, at future exhibitions or in other presentation contexts.