For BAU 2025, Atelier Seitz developed an exhibition stand that perfectly showcased the timeless elegance and premium quality of Villeroy & Boch Tiles. The stand embodied the harmonious connection between tradition and modernity that the renowned company has represented since 1748.

The brand's signature blue served as the central design element, complemented by clear architectural lines and a carefully considered balance between open and enclosed spaces. The distinctive passageways created an architectural dialogue between the various exhibition areas, guiding visitors intuitively through the product presentation. Another highlight was the meeting area in a quieter section of the stand. Particularly striking was the integration of living elements: Hanging plant installations brought a touch of nature into the space, creating an appealing contrast to the precise surfaces of the displayed tiles.

Inside the stand, the various product lines were presented in carefully curated areas:

• Large-format marble-look tiles in various color variations

• Artful sculptures serving as eye-catchers and sources of inspiration

• Precisely arranged material samples showcasing the portfolio's diversity

• Exquisite detail solutions underscoring craftsmanship perfection

The sophisticated lighting design with spotlights emphasized the materiality of the displayed tiles, presenting them to their best advantage. The fine structures and veining of the dark marble-look tiles in particular were highlighted through targeted illumination. This exhibition stand for Villeroy & Boch Tiles once again demonstrates Atelier Seitz's ability to translate brand identities into thoughtful spatial concepts that are both aesthetically compelling and functionally convincing.